
EINSTEIN: VISUALIZE
THE IMPOSSIBLE
An immersive digital platform celebrating the life and work of Albert Einstein
Launching in 2021 for the 100th anniversary of Einstein’s Nobel Prize in Physics

NOT JUST A GENIUS, BUT A VISIONARY
Einstein was a humanist, a political thinker, and pacifist. He had a wonderful sense of humor. He was a fierce believer in human rights and actively sought cures for society’s ills.
A CELEBRATION OF EINSTEIN’S IMPACT
To celebrate the life, ideas, and impact of Einstein, a coalition spearheaded by the Hebrew University, owner of Einstein’s archives and brand, is launching Einstein: Visualize the Impossible. This new interactive experience is poised to be one of the most exciting immersive platforms of the decade. Our launch in 2021 coincides with the 100th anniversary of Professor Einstein’s Nobel Prize in Physics.

ADVISORY BOARD
This world-class group of scientists and educators are developing a new kind of immersive digital platform and eventual live exhibition.
Dr. David Gross
Chancellor’s Chair Professor of Theoretical Physics, Kavli Institute for Theoretical Physics, UC Santa Barbara, and Nobel Laureate in Physics, 2004
Ann Druyan
Founder/Chair Cosmos Studios, Writer/Director/Producer, Cosmos
Dr. Christopher Emdin
Director of the Science Education Program, Columbia University
Dr. Hanoch Gutfreund
Former President of the Hebrew University and Academic Director, Einstein Center and the Albert Einstein Archives
Dr. Margaret Honey
President and CEO, New York Hall of Science
David Levin
Chairman, SparkBeyond and University Entrepreneur in Residence, Arizona State University
Dr. Alan Lightman
Novelist, Physicist, and Professor of Humanities, MIT
Dr. Abraham Loeb
Frank B. Baird, Jr., Professor of Science, Harvard University
Dr. Michael Shara
Department of Astrophysics, The American Museum of Natural History
OUR COALITON
Home of the Albert Einstein Archives and Israel’s premier university and research institution. Founded in 1918 by leading scientists and academics, including Albert Einstein, The Hebrew University is consistently ranked among the leading universities in the world.
Code and Theory is a strategically driven, digital-first agency working at the intersection of creativity and technology.
M+D guides some of the world's most influential media and technology companies, foundations, and global brands on communications strategy, interactive content development, partnerships and international policy.

“IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. FOR KNOWLEDGE IS LIMITED, WHEREAS IMAGINATION EMBRACES THE ENTIRE WORLD.”
—Albert Einstein
